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10.12.17

B-TO-C EVENTS

EVENT TECHNOLOGY

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An Access Intelligence Publication

Fuso's Launch Event Drives a 'Positive' Message
Typical automotive launches take place in stuffy convention centers, but Fuso shifted gears to introduce its all-electric eCanter to the media, transforming a New York City parking garage into an eco-friendly 'Positive Energy Station.' The experience included workshops and ride-and-drives for press, and evening consumer engagements including live art and a silent disco. Inside the immersive two-day event. MORE

Hospitality: Eco-Chic is the New Black Citi returned to Global Citizen Festival with a stylish yet sustainable cardmember lounge, advocacy-driven engagements and a VR live stream. MORE

AT&T's Content Strategy Takes SHAPE At its dynamic, two-day SHAPE event for content creators and tech pros, the brand explored the merging of media, tech and entertainment.MORE

Taco Tuesdays Just Got a Tasty Upgrade Tequila CAZADORES celebrated its heritage and transformed Taco Tuesdays with curated cuisine and an authentic bodega experience.MORE

Model Behavior: Kia Revs up the Runway Kia introduced its Stinger at a Fashion Week press event that brought the runway to the raceway for a key group of supermodels and celebrities. MORE