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Experiential

01.18.18

B-TO-C EVENTS

EVENT TECHNOLOGY

PHOTOS/VIDEOS

SUPERBOOK

Editor
Kait Shea

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An Access Intelligence Publication

Toyota's Afrofuturistic Event is Driven by Emotion
The automaker teamed up with ESSENCE magazine for an Instagram-worthy #SensoryWonderland event that celebrated Afrofuturism and generated buzz for the new Camry by tapping into drivers' emotions. Targeting 'eclectic millennials,' the brands offered six interactive engagements that took consumers on their own personal journey through a multisensory playground. See why Toyota is shifting gears. MORE

Hold the Phone: AR and Modern Retail The rise of augmented reality-based mobile apps is helping retailers bridge the gap between ecommerce and the in-store experience. MORE

Wilson Museum is All Leather and Lacing The producer of the official NFL football is traveling the country with a mini museum to engage fans in its time-honored pigskin-making process.MORE

Twitter at CES: Conversation and Coffee A little bird told us all about this year's iteration of Twitter Commons, where intimate chats and a little R&R are boosting the brand's partnerships. MORE

The Latest Insights on B-to-B Millennials New research from the Collected Traveler Study shows millennials are 'more sociable' and security-conscious travelers than other generations. MORE