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Brands Laser-Target Audiences with Ticket-Based Strategies When it pays to make them pay To the naked eye, it was just another exclusive New York City tasting event. Exquisite food. A who’s-who of trendsetting chefs. High-end goodie bags. There was even a price tag of $75 a ticket,… MORE |
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 Motorola's Kandi Shop at HARD: Day of the Dead Motorola has partnered with Live Nation to be the exclusive EDM handset across the concert promoter’s U.S. EDM festival portfolio in 2014. Check out scenes from HARD: Day of the Dead Festival in Los Angeles last fall. Or, read on here.… MORE |
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| 10 Don'ts For B-To-B Events In 2014 Insights and ideas for enhancing—and protecting—your events At a time when event marketers are too often focused on what they need to do in 2014… this digital class provides a list of what NOT to do next year. Watch this… MORE |
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| How to Plan, Use and Measure Social Media in B-to-B Events A free online class for event marketers Social media is taking b-to-b events and meetings by storm for 2014 as event marketers use the power of online to engage attendees, drive attendance and create more powerful on-site experiences. For the… MORE |
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