Inside Fast Company’s Live Event Strategy
Fast Company is well versed in the value of the live magazine event as a way to bring its pages to life—the publication’s event schedule kicks off in March with the Fast Company Grill at South by Southwest Interactive, continues in May with its L.A. Creativity Counter-Conference and ends in November with its upcoming 20th anniversary celebration event. "As much as the magazine and the digital and mobile products are so powerful, nothing can replace the bringing to life of that brand, and interfacing with the editors, and really experiencing everything that you read about on a day-to-day basis in real life," says Erica Boeke, associate publisher-global marketing at Fast Company. MORE