| At the HOKA Runaway Sydney Half Marathon on Saturday, Audible deployed its own Cheer Squad to hype up runners along the home stretch. Cheerleaders waved pom-poms and signs with messages like “Chase your Fourth Wind” and “Running hurts, but spicy audio helps.” A brass band in Audible orange suits also pumped up the energy. |
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| For Stagecoach, women’s fashion retailer Windsor executed a hotel takeover in Palm Springs. The Windsor Hotel hosted influencers and treated them to curated room drops, a Style Oasis gifting suite and a poolside event… Read more. |
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“Whenever you invest these types of resources, it has to start with a customer insight. And what Gen Z has been telling us loud and clear is that they want to engage with brands and talent in the physical world.”
–Craig Brommers, CMO, American Eagle |
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| 10 Reasons You Can’t Miss EMS: With the 2026 Experiential Marketing Summit coming up May 18-20 in Las Vegas, we're sharing a look at what's in store, from more ways to connect with industry peers to a reimagined Hall of Ideas to exclusive field trips. Check out the top 10 list, and register now. |
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