| Universal Orlando Resort is preparing to launch its newest theme park, Epic Universe, next month, but ahead of the opening, it’s bringing a preview experience to four cities. Universal has been popping up a 30-foot-tall Chronos portal structure that plays scenes from the park’s five themed lands, with a light show at night. This week, Rockefeller Center has been bridging the gap between New York City and Orlando. |
|
|
|
| NYLON House returned to Coachella with ocean-inspired environments, trendy décor, live performances and retro photo ops. Brand activations included everything from Ulta Beauty’s hair and makeup bar to Marshalls’ dream closet… Read more. |
|
|
|
“The fact that we did an event really was inspired by Gen Z. We’re hearing more and more that they want these IRL touchpoints. Yes, they’re scrolling on TikTok and consuming tons of content, but they really do want authentic, real moments and events, and to build community.”
–Devin Colleran, Global Brand Director, Tinder |
|
|
Partner Content
|
Released Today! Mobile Marketing Tour Planning Guide
Mobile tours have evolved into experiences that are (literally) driving the year’s most impactful, strategic events. Download our just-released guide for strategies and tips to get the most out of your mobile tour experiences. Get insights into vehicle selection. Learn “what’s what” across design and fabrication. Get a head’s up on leaning into technology. And oh so much more.
|
|
|
| Deadline Extended: Our call for applications for the 2025 It List, the top 100 event agencies of the year, and the 2025 Fab 50, the top 50 event fabricators serving corporate North America, will close today, April 25 at 11:59 p.m. ET. This is the last chance to submit. Apply now! |
|
|
The Sizzle is produced by Event Marketer, the industry’s largest information resource on experiential marketing. Learn more.
Send story ideas and news to: Juanita Chavarro Arias | [email protected]
For ad and lead-gen opportunities: Alex Chung | [email protected]
|
|
|
|
