EventMarketer Sizzle: Your Biweekly Feed of All Things Experiential
04.18.25
Clothing brand Garage partnered with influencer and podcaster Hallie Batchelder to host a pink-infused Dirty Detox event in New York City that offered attendees IV treatments from Drip Hydration, an ear piercing station, Hallie’s Detox Bar with green juices and dirty martinis, a dj, mirrored photo ops, and apparel to explore.
📷 Photo of the Week
 
 
All bets were on at the 23rd annual Ex Awards Gala, as the 2025 winners were revealed during a glitzy, Rat Pack-inspired ceremony. Visa, and agency partners Imagination and BRUT, took home the evening’s highest honor—the Grand Ex Award—for “Live at Le Louvre”… Read more.
🗨️ Insight of the Week
 
“As leaders in this space, trust the people who are on your teams. No. 1, make sure that you have teams that represent the audience that you’re trying to reach… because it will be much more authentic and real.”
–Shiz Suzuki, VP-Global Brand Sponsorships & Experiential Marketing, American Express
Ex Awards
Explore the Best Event Campaigns of the Year
Take a look inside each of the winning programs with more than 60 sizzle reels featured on our winners portal… Read more.
Community
EMS 2025 Opens with Workshops, Meow Wolf and Time to 'Paws and Reflect'
This week, more than 1,500 marketers, trade show organizers, agency execs and meeting planners gathered in Las Vegas for the 2025 Experiential Marketing SummitRead more.
Community
EMS 2025 Attendees Explore the Practice of Creativity
Artist Phil Hansen led an interactive exploration of the “science of limitation” for the shows first keynote, and the day’s sessions delved into inclusivity, sponsorship and more… Read more.
Marketing News
The Brief: Uber's Lost & Found and Wingstop's Bar Tenders
To celebrate its ninth annual Lost & Found Index, Uber showed off the most bizarre items left in rideshare vehicles. Plus, Torani’s Flavor Factory and Halara’s TikTok viral pop-up… Read more.
Sports Sponsorship
Bucket Hats, Nostalgia and AI Take Over Tampa at the Women's Final Four
Basketball fans were buzzing at Tourney Town, the NCAA Women’s Final Four fan festival,  where brands gave fans a shot at showing off their free-throw and dunking skills… Read more.
💡 ICYMI Last Week
 
📌 EM Updates
 
Thank you to everyone who attended EMS 2025! Relive the excitement from Las Vegas on eventmarketer.com and the @eventmarketer Instagram.
 
Our call for applications for the 2025 It List, the top 100 event agencies of the year, and the 2025 Fab 50, the top 50 event fabricators serving corporate North America, will close this Sunday, April 20 at 11:59 p.m. ET. Apply now!
✉️ Contact Us
 
The Sizzle is produced by Event Marketer, the industry’s largest information resource on experiential marketing. Learn more.
 
Send story ideas and news to: Juanita Chavarro Arias | [email protected]
For ad and lead-gen opportunities: Alex Chung | [email protected]
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