Event Marketer Sizzle: Top Experiential Marketing Stories of the Week
03.20.26
A24’s “The Drama” is causing a stir with fan theories swirling about the plot, but we do know that it centers on a wedding. In a stunt to promote the film, Zendaya crashed a Las Vegas chapel wedding to serve as the lucky couple’s witness and sign their marriage certificate. Zendaya’s costar Alana Haim also joined the celebration. Last Saturday, A24 opened The Drama Wedding Chapel, and couples could reserve a spot online to get married on the Strip—“Vegas has a way of rewarding the bold.”
📷 Photo of the Week
 
 
During SXSW, Hulu flooded Austin’s streets with mysterious “Plums” who delivered mini pies bearing cryptic messages to passersby, introducing them to the upcoming series “The Testaments,” a sequel to “The Handmaid’s Tale”… Read more.
🗨️ Insight of the Week
 
“The event that you support also matters because you get access to a different group of people, a different fanbase in different markets.”
–Mike Sarcone, VP-Commercial Growth, Verizon Value
Change is Good?
SXSW 2026: 17 Experiential Ideas and Themes Worth Stealing
For the first time in more than 30 years, SXSW organizers overhauled the show with a new festival format, and brands like IBM, HBO, Nikon and Rivian adjusted accordingly… Read more.
Flashback Friday
Straight Talk Throws its NASCAR Activation Back to 2009
While prices go up, Straight Talk is taking pride in its “Same Price Since 2009” campaign that came to life at Phoenix Raceway with Wii gaming, airbrushed swag and pit stops… Read more.
Marketing News
The Brief: Taco Bell's Live Más Live, Postmates' Delivery Runners
This week’s hot topics in experiential marketing cover racecourse Delivery Runners, a Hut Crust Connoisseur role and finding your “color season” at the inaugural COLORfest… Read more.
Trend of the Week
Brands Infuse Tea Time with a Little Modern Flair
If you’re caught up on “Bridgerton,” then you’ll know tea time is for more than just enjoying a hot beverage and scones. We round up tea-themed programs brands are brewing up… Read more.
Field Report
Natural Products Expo West Highlights a Shift in Consumer Habits
If your soda doesn’t pack protein and your gummies, creatine, you need to up your snacking game. EM was at the show to take in floating products and stadium-style booths… Read more.
💡 ICYMI Last Week
 
📌 EM Updates
 
Final Ex Awards Deadline is Tonight: There’s still time! Submit your events, trade show booths, integrated live campaigns and more into the Ex Awards, celebrating the best in brand experience. New for 2026, alongside our winners, we’ll also be recognizing select campaigns with Honorable Mentions. Finalize your entries by 11:59 p.m. ET tonight.
✉️ Contact Us
 
The Sizzle is produced by Event Marketer, the industry’s largest information resource on experiential marketing. Learn more.
 
Send story ideas and news to: Juanita Chavarro Arias | jchavarro@accessintel.com
For ad and lead-gen opportunities: Jon McLoughlin | jmcloughlin@accessintel.com
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