| Actor Jack Quaid took sitting courtside at an NBA game to a whole new level. Ahead of the debut of his new action movie “Novocaine,” Quaid was spotted with co-star Amber Midthunder at Sunday’s Kings vs. Clippers game. Each time he was featured on the jumbotron, he looked progressively more beat up, starting with an arm sling and later adding a cast, neck brace and facial bruises. Talk about committing to the bit. |
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| Hulu brought its new comedy series “Deli Boys” to life at SXSW with a Traveling Deli. Not only did the glass box truck replicate a true deli experience with shelves of food products, neon lights and cracked tile floors, but it also featured details that alluded to the criminal empire in the show… Read more. |
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“We definitely understand the value of having actors in these immersive experiences because they help to set the stage and engage fans in a way that gets them excited, so it was important for us to create a script that told the story in a way that was interesting and engaging.”
–Kenya Hardaway, SVP-Integrated Promotions, Multi-Platform Marketing, FX |
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Partner Content
Limited Time Offer: Mobile Marketing Workshop April 23. Only 6 Seats Left!
In-Person April 23 at Lime Media HQ! Join leading agencies and brand-side marketers for a deep dive into trends, ideas and insights on creating iconic 3D mobile marketing vehicles. This is an exceptional (and free) opportunity for your team to gain valuable mobile vehicle insights while discovering new ways to elevate your experiential campaigns. Request more information and learn more here. Limited time offer, $1500 value! |
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| Check out the latest from the 2025 Experiential Marketing Summit agenda here, featuring keynotes, workshops, interactive panels, networking experiences and more—all designed exclusively for corporate event and trade show marketers. Plus, the industry’s latest event tools and innovations will be on display in our Hall of Ideas. Register now. |
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