| No one could have predicted that flyers hung around New York City promoting a Timothée Chalamet lookalike contest would cause a frenzy in Washington Square Park, leading to hundreds of gatherers, four arrests and a $500 fine. But the most surprising detail of all was that the actor, flanked by bodyguards, actually showed up. |
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| Taking cues from Seoul’s vibrant night markets, skincare brand Glow Recipe went all in on a neon-accented Night Market pop-up for its 10th anniversary. Attendees could curate their own makeup kits with Glow Recipe products... Read more. |
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“[Using AI] still needs to be true to the brand ethos, and it ultimately needs to be relevant to the consumer. It needs to add value.”
–JP Del Carmen, Head of Snacks & Baking, UK, General Mills |
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| Grab Your Team for Event Marketer Agency Forum: Join us in NYC on Nov. 13 as we convene the only one-day forum for event agencies—our third annual Event Marketer Agency Forum. We’re focusing on actionable agency growth strategies, the latest client trends and an up-to-the-minute 2025 agency business economic forecast. Register now! |
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