| It’s Friday the 13th, and spooky times abound, particularly with the recent release of “Beetlejuice Beetlejuice.” Warner Bros. Pictures has been sending out the film’s Shrinker characters to explore landmarks around the country, from Miami’s Calle Ocho to the NYC Ferry. Check out our roundup of more viral entertainment marketing stunts. |
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| There’s a new consumer product icon on the road… King’s Hawaiian has officially launched the Snack House Tour to promote its new Soft Pretzel Bites product. Following its first stop in New York City’s Flatiron Plaza, the tour will travel to 13 markets through June 2025... Read more. |
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“When you think about the metrics and all of that great engagement in digital, social and even traditional, it was the member presale that changed the game for us because we made it easy.”
–Barbara Shipley, SVP-Brand Integration, AARP |
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Partner Content
Experiential Marketers of the Year: Free to Nominate Through Sept. 15
This fall, Event Marketer honors the brand-side marketers driving the future of events. And it’s time for YOU to nominate them. The Watchlist was designed to honor the year’s most influential brand-side event marketers. Nominate a colleague, boss, client… even yourself! Shine the spotlight on the best brand-side experiential marketers on your team or others. Enter for free and enter often here. |
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| Early Deadline to Submit EDAs Entries is Sept. 23: The Experience Design Awards (formerly the Experience Design & Technology Awards) recognize outstanding event design, innovative builds and environmental creativity across a wide variety of consumer-targeted and business-to-business event formats. This year, the EDAs have introduced 11 new categories to better recognize a new generation of innovative event designers and their work. The early deadline is quickly approaching. Begin your entry here. |
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