| Taco Bell is bridging the generational gap with its latest consumer marketing campaign and brand experience, The Cantinas. The “early retirement community” will give its rewards members the life they’re “craving” now, from laid-back vibes to the QSR’s recently unveiled new menu offerings. Get all the details in The Brief. |
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| Bidet brand Tushy installed a mock confessional booth that doubled as a porta-potty to give consumers a test run of its hero product… in the middle of New York City’s Washington Square Park. A cheeky drag queen “priest” with a mic guided the experience from just outside the confessional window... Read more. |
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“The whole idea is that it’s time to come clean, let that go, confess and wash your sins away. It was a fun way to drive trial, but then to acknowledge the fact that using the product is an opportunity to fully cleanse yourself.”
–Miki Agrawal, Co-founder and Creative Director, Tushy |
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Partner Content
Find Your Next Event Partner
The Event RFP Superbook is the most-searched marketplace of event and trade show partners, products and services. Looking to launch something big in the year to come? Start searching for event agencies, technologies, venues and more. |
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EDAs CALL FOR ENTRIES NOW OPEN
New Name + New Categories = More Industry Recognition
For over a decade, Event Marketer’s Experience Design & Technology Awards have been shining a spotlight on the event designs and environments that move the industry forward. This year, the EDTAs become the EDAs—the Experience Design Awards—to better recognize a new generation of innovative event designers and their work. Begin your entry and explore 11 new categories here.
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