EventMarketer Sizzle: Your Biweekly Feed of All Things Experiential
06.07.24
Rat mania has hit South Florida, but it’s not what you think (and not like NYC’s National Urban Rat Summit). As the Florida Panthers open the NHL Stanley Cup Final at home on Saturday, the team will be making a rat merch play, tied to the legend of a scurrying rat in a 1995 locker room. Cats and rats? It’s a long story, but totally worth it.
📷 Photo of the Week
 
 
A “Bloom” theme permeated Amway’s annual Founders Council event. From a billowing performance art installation to projected flower designs on the ceiling, flourishing imagery added to the celebration of Amway’s independent business owners and their achievements... Read more.
🗨️ Insight of the Week
 
“These are people who have been in the business for many years, so there’s a deep history, and we’re asking them to think about the world differently and about their own goals differently. That was the cornerstone objective of this year’s event—how do we help draw them in and create a personal connection to health and well-being and excite them to lead their teams.”
–AuBree Taylor, Director-ABO Empowerment, Amway
Incentive Events
How Amway Fused Recognition and an Internal Meeting into One Amazing Trip
An exclusive incentive experience, AmwayFounders Council event invited top distributors to Switzerland for hands-on learning, networking and a drone show, visible by yacht… Read more.
CPG Activations
Brands Host Lab-themed Pop-ups to Show the Science Behind the Product
Consumers are more discerning than ever about the CPG products they’re willing to use. Tide, OGX and more are putting forward scientific demos to give them an inside look… Read more.
Festival Tips
Pinterest Shares Insights on Manifesting Connections with Gen Z at Festivals
The brand activated a Manifest Station experience at Coachella where attendees could get “glowy” looks inspired by Pinterest trends, like “hot metals” and “2014 core”… Read more.
Marketing News
The Brief: Visa Live at le Louvre, ‘Pregnant’ Street Teams and Big Green Keggs
Post Malone joined Visa for a first at the Louvre, its transformation into a concert venue. Over in L.A., “pregnant” brand ambassadors hit the streets to promote the “Babes” film… Read more.
Trade Shows
Sandboxes, Claw Machines and Manga: Playful Exhibits from Licensing Expo
Play was serious business at Licensing Expo, which brought out more than 12,000 retailers and 5,000 brands. We round up five interactive, and just plain delightful, booth builds… Read more.
💡 ICYMI Last Week
 
✉️ Contact Us
 
The Sizzle is produced by Event Marketer, the industry’s largest information resource on experiential marketing. Learn more.
 
Send story ideas and news to: Juanita Chavarro Arias | jchavarro@accessintel.com
For ad and lead-gen opportunities: Alex Chung | achung@accessintel.com
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