EventMarketer Sizzle: Your Biweekly Feed of All Things Experiential

05.31.24

Makeup brands are getting in on motorsports. e.l.f. Cosmetics is making history at the Indy 500 by becoming the first beauty brand to serve as a primary sponsor of a driver in the race, Katherine Legge. Charlotte Tilbury also recently announced its partnership with F1 Academy, marking the beauty brand’s first-ever global sports sponsorship.

📷 Photo of the Week

Disney Branded Television anchored its “Bluey”-themed premiere party around a 16-foot-tall replica of the iconic Heeler family tree that dropped fans into the backyard setting of the Disney+ animated series... Read more.

🗨️ Insight of the Week

“We thought about the guest experience from a family perspective, so what are some things that, as a parent, you would need to have that would make the experience go really smoothly?”
–Emma Quan, Director-Events, Disney Branded Television

Family-centric Event
How to Create a Kid-friendly ‘Hollywood’-style Premiere, Disney’s ‘Bluey’ Way
From stroller parking to a crowd-pleaser menu, Disney Branded Television catered its VIP premiere event for the new “Bluey” special to a family audience. We go inside… Read more.

Marketing News
The Brief: Yasso Screaming Booths, the Cheez-It Diner and a ‘Furiosa’ Stunt
This week in experiential marketing: Consumers can release their frustrations in I Scream for Yasso booths, and Airheads’ underwater vending machine accepts fun for candy… Read more.

Fan Conventions
Three Tips for Activating at Fan Cons from Meta, State Farm, PBS and OMEN
Activating at a fan con is all about finding the right audience for your brand. Influencer meetups, gamified experiences and cool photo ops can draw in Gen Zers and gamers… Read more.

Festival Sponsorship
Expedia Pops up a Giant Parasol Art Installation for New Orleans Jazz Fest
As the festival’s Official Travel Partner, Expedia sponsored the Cultural Exchange Pavilion, highlighting Colombia with a functional installation designed by a local artist… Read more.

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Community-building
‘Marie Claire’ Turns its Annual Summit into a Multi-city Community Platform
Ever been to a corporate slumber party? How about a scavenger hunt through the Palisades? Both were in the mix as “Marie Claire” revamped its Power Play women’s summit… Read more.

💡 ICYMI Last Week

✉️ Contact Us

The Sizzle is produced by Event Marketer, the industry’s largest information resource on experiential marketing. Learn more.

Send story ideas and news to: Juanita Chavarro Arias | [email protected]
For ad and lead-gen opportunities: Alex Chung | [email protected]

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