EventMarketer Sizzle: Your Biweekly Feed of All Things Experiential

05.17.24

Just announced: Our 2024 B-to-B Dream Team celebrates 12 outstanding event and trade show marketers who are driving events forward by getting creative, doing more with less and listening to attendees. Discover what makes this year’s All-Stars special.

📷 Photo of the Week

Bringing its signature whimsical aesthetic, Hendrick’s Gin returned to the Formula 1 Miami Grand Prix with a motorbike and greenery photo op, a three-story bar and sequin-clad stilt walkers to interact with race fans... Read more.

🗨️ Insight of the Week

“The event is just the thing that happened, but the experience that we create is how we make people feel, and how we make people feel is what builds loyalty.”
–Felicia Kaban, Director-Executive Events, Kenvue

Special Feature
Meet the All-Stars: The 2024 B-to-B Dream Team
This year’s 12 honorees represent the marketers we’d hire if we started our own brand. The profiles tackle a range of topics, from event experiments to KPIs to budget hacks… Read more.

Roundup
F1 Miami Grand Prix: Amex, Jack Daniel’s, Hilton and More Pop up Fan Events
Playing off Miami’s quintessential palm tree décor and tropical color palette, brands got in on the action at the third Miami Grand Prix—trackside, beachside and around the city… Read more.

Marketing News
The Brief: Porsche Electric Garden, Heineken LaundroMatches, SXSW London
Among this week’s hot topics: Porsche takes over Soho House, Heineken’s laundromat-turned-sports-bar concept, SXSW heads to London and the Snoop Dogg Arizona Bowl… Read more.

Sports Sponsorship
How First-time Formula 1 Sponsor Liquid I.V. Activated at the Miami Grand Prix
The drink mix brand gave F1’s DRS concept a clever brand spin for the race. A Dehydration Reduction System pit crew kept attendees cool with mocktails and misting fans… Read more.

Media Event
Kenvue Shows the Media it’s Not an Everyday Drugstore Brand
Health care brand Kenvue leaned on the power of the press to drive awareness and education with a media dinner and experience hosted at the New York Public Library… Read more.

Ideas
Five Takeaways for Trade Show Exhibit Experiences from EMS 2024
Leveling up trade show booths was a popular topic at the conference. Trackable devices, quality over quantity and eco-conscious swag sparked insightful conversations… Read more.

💡 ICYMI Last Week

📌 EM Updates

Attention Agency Leaders: Agency Forum is coming to Dream Downtown in New York City on Nov. 13. Help shape the content of this year’s program by answering a few questions to help us curate the best experience for you and your team. Take the short survey here.

✉️ Contact Us

The Sizzle is produced by Event Marketer, the industry’s largest information resource on experiential marketing. Learn more.

Send story ideas and news to: Juanita Chavarro Arias | jchavarro@accessintel.com
For ad and lead-gen opportunities: Alex Chung | achung@accessintel.com

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