| ChatGPT went haywire earlier this week, answering users’ questions with “unexpected responses” that included repetitive phrases, Spanglish and gibberish. When users raised an alarm, OpenAI came out with a solve for the language-processing bug. Guess it’s only human to have an off day… |
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In a New York Fashion Week debut “fit for a queen,” National Geographic unleashed a series of life-like holographic projections of female animals that “walked” the runway alongside models, celebrating the brand’s new docuseries “QUEENS”... Read more.
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“We had many conversations about what IP we were going to have and representation from across all the brands that didn’t feel like a trade show, but really like an experience. That was super important to be thoughtful about so the fans weren’t feeling like they were walking through a commercial.”
–Stephen Kipp, EVP-Events and Brand Experiences, Paramount |
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Partner Content
Free Guide: The Event Trends That Matter Most in 2024
Business events are poised for transformation across content, planning and design. In this guide, created by the experts at Cramer, we explore what’s changing in culture and in the event industry, and how b-to-b marketers are giving even the flashiest of consumer events a run for their money… Get your copy. |
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Marketing News
The Brief: Cannabis Sponsorships, Stunts and Predictive Palettes
The scoop on this week’s hot topics in experiential marketing includes American Weed Co.’s history-making headline sponsorship of the Cali Vibes Festival, a 39-foot-tall bottle of The Ordinary’s face serum floating down London’s River Thames and the debut of Pinterest’s predictive color palettes… Read more. |
Ex Award entries are due today! Submit your campaigns, activations and exhibits for the 2024 Ex Awards by today’s regular deadline to save $135 on your application. (Our panel of brand-side judges can't wait to review your work.)
The EMS agenda is live. Get a preview of the topics and trends that will be covered at the 2024 Experiential Marketing Summit's sessions, workshops and keynotes. Register now to join fellow corporate event and trade show marketers and industry professionals, April 24-26, at the MGM Grand Las Vegas. |
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