| Las Vegas is known as the wedding capital of the world, and Cheetos took full advantage by popping up its own chapel on the Strip for Super Bowl LVIII. The brand invited couples to say "I do" in a ceremony officiated by an animated Chester Cheetah and sealed with a high five. And completing this love story: Two engaged Frito-Lay employees were actually married in it. |
|
|
|
|
Uber Eats’ Get Almost Almost Anything Shop wowed Super Bowl Experience fans with a convenience store-themed activation stocked with groceries and household products. Through fridge doors, consumers entered a surprise tunnel leading to more goodies... Read more.
|
|
|
|
“Mobileye is an ingredients brand; we’re inside cars. The core of the business is a chip, and the software that’s designed with the chip and computer vision to interpret the environment around a car enables features like automatic emergency braking. The challenge has always been how do we convey really dense, complex technical concepts in a way that is innovative, interesting, dynamic, exciting and digestible.”
–Alexis Blais, Corporate Communications Manager-Trade Shows, Mobileye |
|
|
Hot Property
Why More Event Marketers are Attending and Activating at Davos
For a small town in the Swiss Alps, Davos packs a big punch. Since 1971, it’s been home to the World Economic Forum’s Annual Meeting, which draws world leaders, corporate executives and global media to the mountains each January. Check out eight insights on engaging the VIPs… Read more. |
Partner Content
Free Guide: The Event Trends That Matter Most in 2024
Business events are poised for transformation across content, planning and design. In this guide, created by the experts at Cramer, we explore what’s changing in culture and in the event industry, and how b-to-b marketers are giving even the flashiest of consumer events a run for their money… Get your copy. |
|
|
Trends
2024 Food & Beverage Trends to Inspire Your Event Menus
Charcuterie boards and plant-based milks are cooling down; regional flavors and sweet-and-sour fruits are heating up. We dig into the National Restaurant Association’s 2024 “What’s Hot Culinary Forecast” to uncover what your foodies may be expecting on event menus… Read more. |
Last chance for savings! The early-bird registration rate for the 2024 Experiential Marketing Summit expires today. Register now to join fellow corporate event and trade show marketers and industry professionals, April 24-26, at the MGM Grand Las Vegas.
Submit your entries for the 2024 Ex Awards before next week's regular entry deadline on February 23. Get your exhibits, events, conferences, campaigns and more in front of our panel of brand-side judges as part of the industry's most prestigious recognition program for experiential marketing. |
|
|
|
