|
|
Freeform's 'Siren' Song Lures Comic-Con Fans
If you're going to unleash an evil mermaid as part of a live experience, New York Comic-Con is just the place to do it. And that's exactly how the Disney-owned Freeform network, formerly known as ABC Family, captivated consumers at this year's show. The brand brought to life four of its programs, including its new mermaid thriller, "Siren", through Instagrammable moments, immersive touchpoints and an out-ofbox strategy. How the network earned 50 million impressions… MORE
|
|
|
|
|
|
|
|
|
|
|
|
|
|
 Ally Bank' s Drone Goes on a Power Trip
The brand showcased the importance of mobile online banking by delivering phone chargers by drone to local mall-goers… MORE |
|
|
|
|
 |
