EventMarketer BUZZ: Your biweekly Feed of All Things Experiential
11.30.23

With Miami Art Week kicking off next week, we're dreaming of sunshine and palm trees, and throwing it back to our on-the-ground coverage of last year's extravaganza.

Take the Inside Track to the F1 Heineken Silver Grand Prix

We hit the ground in Las Vegas for the first Formula 1 race to hit Sin City since the 1980s, and it was exactly the kind of high-octane experience we expected. Cruise along with us and explore the event layout, the top sponsor activations and a whole lot of action on the Sphere… Read more.
 
Ashley Matches Holiday Songs with Furniture Installations

’Tis the season for experiential holiday pop-ups and Ashley got a head start with its “Listening Rooms” activation at L.A.’s The Grove Storefront. The furniture brand teamed up with a cappella group Pentatonix for the event in a bid to cozy up to millennial and Gen Z nesters… Read more.
 
 
Go Behind the Scenes of Bombardier's Private-Jet Exhibits

Ahead of the Dubai Airshow, we sat down with trade show manager Kerry Lamont to discuss trends, find out how Bombardier approaches exhibit experiences within the private aviation industry, and why watching event marketers jet around the world inspired her to become one… Read more.
Nature Lovers Get Their Sea Legs in PBS's VidCon Booth

PBS plunged into the fan convention space this fall with an under-the-sea-inspired exhibit at VidCon Baltimore that brought its new show “Spy in the Ocean, A Nature Miniseries” to life. Here’s how animatronic marine animals, influencers and a family-friendly strategy paid off… Read more.
OMEN Unlocks the Portal to New Audiences at Anime Expo

Making its grand debut at Anime Expo in Los Angeles, HP's OMEN brand cleverly closed the gap between gamers and anime fans with a multi-room journey powered by RFID wristbands that invited attendees to uncover their individual "Spirit of Fun"—Magic, Adventure or Play… Read more.
Even more buzz:
ACCESS THE EVENT MARKETER VIRTUAL EVENT ARCHIVE!
The Ex Awards Gala, Food & Beverage in the COVID-Era, The Virtual Event on Virtual Events, and more. Check them all out on-demand and dive in at your convenience.
Contact us:
Kait Shea, Editor, [email protected] | Alex Chung, Sales Manager, [email protected]
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