eBay Keeps an 'Open' Mind at Seller Conference 
The e-commerce giant's annual seller event, eBay Open, gave attendees a chance to consume dynamic content, check out new seller tools and, most importantly, network with one another. With its sights set on expanding the conference, eBay took a new approach this year, from launching a Top Seller Summit to using registration data to customize content. See how the brand's updated strategy came to life. MORE