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| 08.06.20 |
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Are you acquainted with our sister pub, Chief Marketer? You should be. Its recent Q&A with Michelob ULTRA's vp of marketing on a new "Courtside" campaign illustrates how fans and brands can score with virtual experiences in the absence of sports sponsorship.
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This Virtual Automotive Reveal Strategy is Built Ford Tough
The Ford F-Series is big business, so when the automaker had to rethink the reveal of the all-new F-150, the pivot had to pack a punch. Ford delivered with a "taped for live" launch that was broadcast to media and consumers. Three lessons learned from the experience… Read more. |
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We Escaped Quarantine with an Airbnb Online Experience
If you've wanted to leave reality behind from the safety of your living room over the last few months, you're not alone. Airbnb's Online Experiences was among the first virtual platforms to make it happen. Come along on our first-person journey into the art of reproduced sound… Read more. |
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The editors of Event Marketer present the 2020 Experience Design & Technology Awards, the world’s only recognition program honoring the best use of design, social media, A/V, and event technology to enhance live experiences. Enter now for your shot at industry-wide recognition!
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Here's How MiLB Took Fans Out to the (Virtual) Ballgame
It's been a bleak year to be a sports fan, amirite? Lucky for fans of America's pastime, Minor League Baseball produced a social media-led virtual Opening Night spanning nine "innings" of interactive engagements, various partner integrations and a digital fireworks display… Read more. |
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No, CES Organizers Will Not Host a Physical Show in 2021
In times like these, you've got to take everything with a grain of salt. Like earlier this summer when CES organizers announced plans for an in-person event in Las Vegas this January. It has since been announced that the show will be pivoted to digital after all. Collective sigh… Read more. |
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Five Clever Answers to Your Most Common Pandemic Woes
The industry has been dealt a number of devastating blows this year, but despite these setbacks, there have also been plenty of wins. From Jared to Anheuser-Busch, we round up some of our top experiential-forward programs that solved some of today's common pain points… Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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