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With the U.S. Open Tennis Championships kicking off on Monday and pro football right around the corner, it's time to huddle up on your fan engagement strategies. Here are five insights on how sports sponsorship has evolved for brands and fans amid the pandemic.
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HBO Max Pa'lante Opens up the Doors to Dominican Culture
If authenticity is the name of the game, HBO Max is certainly on the scoreboard. The brand’s week-long House of Bachata pop-up immersed New Yorkers in the genre’s history and Dominican culture at large with daily programming, detailed vignettes and film screenings… Read more. |
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A Summery Sampling Pop-up Infused With a Dash of Drama
Leave it to St. Germain to add ballet, philosophical talks and high fashion to what could have been a standard sampling experience. Evoking the cultural salons of early modern revolutionary France, the brand produced a floral-themed cocktail pop-up dripping with French flair… Read more. |
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| Join your peers as the experiential community comes together in person for the first time in nearly two years for two days of education, inspiration, and commiseration. Reconnect with old friends. Make new contacts. Get the intel you need to make 2022 a comeback year for the books. |
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'We Had to Be Fearless': B-to-B Marketing Amid a Pandemic
During an executive Q&A, Panasonic’s vp of marketing, Brian Rowley, discussed the challenges of keeping business customers engaged in the midst of a global pandemic, and how launching a podcast series and providing thought leadership has kept the brand relevant… Read more. |
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GoGo squeeZ Marks Back to School with Crowdsourced Art
In the lunchbox wars, GoGo squeeZ is well-equipped for battle. Arming itself with a creative call to action and a colorful partner, the brand marked the back to school season with a mural installation that invited families to participate in draw-alongs led by a professional illustrator… Read more.
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Amazon Film Debut: Screenings, Stunts and Social, Oh My!
Amazon Prime Video is on a mission to position itself as a home for blockbuster entertainment, so for the launch of “The Tomorrow War,” the brand rolled out a massive experiential campaign that spanned global “alien invasions,” watch parties, partnerships and takeovers… Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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