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| 08.12.21 |
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You've probably heard that KFC is booking stays at its House of Harland hotel. But we're here to remind you that, bottomless fried chicken aside, Taco Bell is the OG in this category, even snagging our 2020 Grand Ex award for its "tacoasis." Live más, indeed.
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Special Delivery: FX's 'Dave Drops' Surprise Comedy Fans
As FX’s hit comedy “Dave” approached its second season, the network devised a series of “Dave Drops”—giveaways delivered to fans in person via drones, a robot and a remote-controlled anteater—to build buzz for it. Here’s a look at the brand’s “outlandish” activation strategy… Read more. |
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Business as Usual? In-Person Conferences Make a Return
If the organizers behind some of fall’s biggest conferences have anything to say about it, in-person attendance is making a comeback. Top shows from Dreamforce to SEMA are slated to take place in physical settings in the coming months with a few key COVID-era adjustments… Read more. |
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| Join your peers as the experiential community comes together in person for the first time in nearly two years for two days of education, inspiration, and commiseration. Reconnect with old friends. Make new contacts. Get the intel you need to make 2022 a comeback year for the books. |
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Making a Fruit Loop: Inside Wyman's First-Ever Mobile Tour
Frozen fruit brand Wyman’s is on a mission to own the wild blueberry category. To get started, the company launched the Bee Wild mobile tour—and staffed it with an Oscar Mayer Hotdogger and Planters Peanutter. The tour marks Wyman's first foray into brand marketing… Read more. |
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Event Watch: All of the Experiences Taking Place in Person
Let’s be honest: It’s not easy keeping track of which events are going virtual and which ones are returning to in-person and hybrid formats. But worry not—we’ve got a regularly updated ticker on all the key conferences and events taking place in the flesh this year and into 2022... Read more. |
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ICYMI: How COVID Turned the Page for Brand Storytelling
Storytelling is the connective tissue that holds an event together, but COVID-19 has changed the ways brands share their narratives with attendees. So we turned to a panel of industry experts to find out how they’re activating their brand’s story in the year ahead… Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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