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| 07.15.21 |
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As we ramp up for EMS Chicago (get ready to put your work pants back on, kids), we're reviewing all the trends, tactics and takeaways from the spring and summer virtual editions of the Summit. Check them out here—and we'll see you in Chi-Town, baby.
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'Land' of Opportunity: Complex Upgrades its Virtual Event
Streetwear fans are a discerning group, so when Complex Networks set out to produce the second iteration of ComplexLand, a gamified virtual event aimed at the demo, it needed to make meaningful enhancements that kept attendees hooked. Here’s how the brand did it… Read more. |
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Data Doesn't Lie: Experiential is on the Road to Recovery
Fact: 82 percent of event marketers expect their next in-person event to be produced this year. Cultivating insights from three different reports on the state of experiential marketing, we gathered 15 key data points that prove the industry’s comeback is right around the corner… Read more. |
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| Join your peers as the experiential community comes together in person for the first time in nearly two years for two days of education, inspiration, and commiseration. Reconnect with old friends. Make new contacts. Get the intel you need to make 2022 a comeback year for the books. |
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Mobile Tours: How Chaco is Putting its Best Foot Forward
Chaco had big plans for a mobile tour until COVID shut things down. A year later, the footwear brand is activating the postponed tour and a complementary pop-up program with pandemic-era tweaks and a focus on storytelling to engage outdoor enthusiasts face-to-face… Read more. |
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Want to Grow Your Career? Become a 'Culture Whisperer'
The pandemic forced event marketers to cultivate an array of new skillsets. Among them: adapting to unforeseen cultural shifts to mitigate potential disasters. It’s one of five key insights offered by industry experts on planning for, and landing, the event roles of the future… Read more. |
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Outdoor Events and Experiences are a Breath of Fresh Air
There are plenty of reasons brands and properties are taking their activations outdoors in the COVID era, particularly when it comes to making attendees feel comfortable. So we dug into three outdoor events to weigh the challenges and benefits of going al fresco… Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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