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05.25.17

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An Access Intelligence Publication

Propel Asks Consumers to 'Get Ugly' at the Gym 
Propel is returning to its fitness roots with an upgraded version of its Co:Labs fitness events, which this year include a live local dj set at each stop and a partnership with brand spokesperson and musician Jessie J. In addition to offering trendy workout classes, the event series features 'Let's Get Ugly' messaging about enhancing workouts and forgetting about looking Instagram-ready at the gym, plus a music festival. MORE
 
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Why Google Has its Head in the Cloud 
The inaugural Google Cloud Next conference aimed to get attendees more comfortable with terms like 'cloud computing' and 'machine learning.' MORE
Trolli: 'We Let the Fan Base Lead Us' 
The weirdly awesome candy brand teamed up with 7-Eleven for a mobile tour that introduced a 'weirdly slothsome' new product to spring breakers. MORE
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Merchants Are the Guests of Honor 
American Express shifted its focus from hoops fans to the merchants at a Golden State Warriors Watch Party on The Embarcadero. MORE
Hands-on Tech: HP Wins Coachella
With its sights set on millennials, HP offered engagements meant to fuel creativity and inspire sharing through interactive experiences. MORE
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