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| 02.24.22 |
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With festival giants like Coachella and Stagecoach dropping pandemic protocols this year, it's the million-dollar question on everyone's mind: When is it safe to pull back on mask and vaccine mandates? We asked two industry doctors to weigh in.
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Brand Blitz: Sponsorship Activations from Super Bowl LVI
Before all the tackles, tosses and team huddles during this year’s Super Bowl in Los Angeles, brands were on the ground duking it out for fans’ attention with everything from edible player autographs to electrified tailgate activations to a truly one-of-a-kind slumber party… Read more. |
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Tighten up Your Trade Show with These Sustainability Tips
World of Concrete completed the most environmentally-friendly event in its 47-year history this January thanks to a series of eco-conscious tweaks that added up to big change. The show’s group director walks us through five key adjustments that led to sustainability success… Read more. |
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How Revolt Summit x AT&T Grooms Future Black Leaders
Hyper-local was the name of the game at this year’s Revolt Summit in Atlanta, a conference produced by Black-owned Revolt TV that was designed to engage and support the Black leaders of the future. The event boasted mentor sessions, a career fair and panels… Read more. |
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Sugar Rush: Godiva Lures Consumers with Street Samples
Continuing its 95th anniversary celebrations, Godiva hit two high foot-traffic locations in New York for Valentine’s Day with 20-foot-tall replicas of its iconic chocolate boxes, and thousands of chocolate bars hand-delivered by brand ambassadors carrying golden baskets… Read more. |
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When Sundance Went Digital, Acura Was Prepared to Pivot
The Omicron variant forced organizers to pivot the Sundance Film Festival to an all-digital format for a second year in a row in January, but lead sponsor Acura was up for the challenge. Scrapping its hybrid approach, the automaker went all-in on digital storytelling… Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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