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| 02.11.21 |
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With Cupid on deck this weekend, brands are prepping Valentine's Day activations for a quarantined public. Hats off to Lowe's for creating a "Night of Lowemance" for 50 couples down for a date night in its stores after hours. (Let the fights over renovations begin.)
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Verizon's 5G Gets Gamified in Fortnite for Football Fans
Brands typically get to flex that experiential muscle at the Super Bowl—live and in person. This year? Not so much. But Verizon rose to the occasion by creating in-app experiences and building a virtual 5G stadium within Fortnite for gamers and football fans alike...Read more. |
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Fans Help Eli Manning 'Pour That Sh*t on Everything'
For Frank’s RedHot, the Super Bowl is one of the key events throughout the year to help drive consumption. Through an interactive social media challenge, fans got to watch NFL star quarterback Eli Manning dunk 100 gallons of hot sauce on YouTube influencer David Dobrik…Read more. |
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PARTNER CONTENT
Join Agency EA's conversation with a distinguished group of brand-side marketers from Google, Intel, Verizon Media and Samsung. In this 60-minute virtual presentation and panel discussion, learn about the top experiential trends for the year ahead. Secure your spot today: http://bit.ly/EATrendBroadcast |
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Dwight From 'The Office' Stands Tall and Frosty
What's 18 feet tall, has wire frame glasses and is made of 150 pounds of fake snow? A giant SnowSchrute in New York City's Meatpacking District. The stunt created buzz for Peacock’s recent acquisition of the popular comedy series “The Office.” Here's how it was done…Read more. |
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Frank’s RedHot on How to Ignite a Brand's Social Presence
Experiential marketers are relying on digital engagement more often during the pandemic. Frank's RedHot offers tips on how brands can strengthen their digital programming. Embracing challenges, developing communities and earning trust year-round are key…Read more. |
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SelvaRey Rum CMO: Experiences Are Where It's At
SelvaRey Rum's new tagline, “Tropical luxury, wherever you are,” is supported by dreamy images of tropical climes and piña coladas across its social media channels. But once the world opens up, CMO Brielle Caruso predicts the industry will be all about experiential…Read more. |
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| Contact us: |
| Kaylee Hultgren, Editor, [email protected] | Alex Chung, Sales Manager, [email protected] |
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