Country Time Puts the Squeeze on Permit Laws 
Believe it or not, kids all over the country have been busted for setting up lemonade stands without proper authorization. Indeed, the time-honored rite of passage took a sour turn when municipalities began fining kids and families for failing to obtain the proper local permitting. Recognizing a prime engagement opportunity, Country Time Lemonade stepped in and stirred things up with "Legal-Ade," a fund to help aspiring lemonade sellers apply and pay for a permit, or reimburse families already hit with fines. How the brand took a 'stand' with a hyper-local campaign. MORE