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11.27.18

B-TO-B EVENTS
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An Access Intelligence Publication

GitHub Universe Courts Developers with GloFish, Play Rooms and Mona the Octocat
At this year’s GitHub Universe, an annual technology event for developers who build software on GitHub’s platform, the goal was to create an experience as innovative, creative and inclusive as… MORE
 
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Prudential’s ‘Life Stages’-Themed Escape Room Immerses Consumers in Financial Wellness
[caption id="attachment_103375" align="alignright" width="300"] In each vignette, consumers had to understand the financial situations tied to that life… MORE
Bacardi’s Festival Sponsorship Features Cocktail Education, Cause Marketing and Caribbean Vibes
[caption id="attachment_103685" align="alignright" width="300"] Bacardi’s sponsorship included a takeover of the iconic Atomic Liquors, the oldest bar in… MORE
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F&B Talent, Installations: Inside the Four Seasons’ Influencer Event Series
[caption id="" align="alignright" width="206"] Four Seasons ‘popped down’ in unexpected places to engage consumers.[/caption] The Four Seasons with… MORE
Shoppable Pop-up Roundup: Behr, Cheetos and Timberland Offer More than Merch
Pop-ups offer marketers a platform to take a brand out of its usual context and into a temporary,… MORE
 
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