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10.10.19

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An Access Intelligence Publication

Inside Gillette's Esports Marketing Playbook 
For a century-old brand like Gillette, the esports space is an exciting new frontier in sports marketing. Finding its niche in the rapidly evolving esports space has been a lesson on elevating sponsorship strategies it has found success with in traditional sports. In a wide-ranging fireside chat at the Esports Business Summit, Greg Via, global director, head of sports, esports and entertainment for The Gillette Company at P&G, talked strategies and getting that all important buy-in. MORE
 
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The (Color) Science of Scotch Whisky  
There's more to it than meets the eye. The Macallan and Pantone linked whisky making with color making in an oak-barrel-shaped activation.MORE
Steal-worthy Idea: Human Car Wash 
Sometimes, it pays to put consumers through the ringer. How Kia and SiriusXM elevated an everyday concept for festival attendees. MORE
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Twitter Pops Up Virtual Tweetups 
Inside gold shipping containers placed in high-traffic areas, consumers instantly connected with people across the globe via video chat. MORE
Football and Finances for the Win 
How a partnership with the Green Bay Packers is helping Associated Bank "bring the experience back to banking" for football fans. MORE
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