EventMarketer BUZZ: Your biweekly Feed of All Things Experiential
01.27.22

Feel like the cold weather is cramping your activation style? We've got five hot tips for making the most of the great outdoors this winter.

Time-Tested and Pandemic-Proof: 2022 Experiential Trends

After two years of producing events amid the unpredictable tightening and loosening of health and safety regulations, brands have identified COVID-friendly tactics that can help weather the storm, from interactive ticketed superfan adventures to tackling the mysterious metaverse… Read more.
 
Volume Up: How Brands are Exploring the Science of Sound

It’s no surprise that wellness experiences are rapidly gaining momentum as the world continues to grapple with the pandemic’s fallout. And several brands’ ears are perking up to the sound of audio-centric experiences designed to improve wellbeing and create richer memories… Read more.
 
 
Sustainability, Connectivity Dominate Booth Trends at CES

Omicron dashed many exhibitors’ in-person plans for CES, but some brands took a “the show must go on” mentality, arriving in Vegas with high-tech, no-touch experiences built for the COVID age. From smart home ecosystems to net-zero booths, here’s the lowdown… Read more.
Add These Eco-Friendly Foods to Your 2022 Event Menus

Chew on this: the National Restaurant Association’s 2022 “What’s Hot” culinary forecast points to a heavy uptick in plant-based proteins, CBD-infused dishes and immunity-boosting ingredients—all packaged in sustainable containers for a “grab-and-go” F&B strategy… Read more.
More Than a Livestream: 12 Ways to Produce a Virtual Event

Many event marketers became broadcasting wizards overnight when COVID first struck, but it never hurts to brush up on the tried-and-true tactics that have led to virtual event success over the last two years. View 12 headline-making programs, from meetings to festivals… Read more.
Even more buzz:
ACCESS THE EVENT MARKETER VIRTUAL EVENT ARCHIVE!
The Ex Awards Gala, Food & Beverage in the COVID-Era, The Virtual Event on Virtual Events, and more. Check them all out on-demand and dive in at your convenience.
Contact us:
Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com
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