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| 01.26.23 |
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Ever heard of an Urban Oracle? How about a storm spa? Brands are experimenting with technology-driven experiences in new and imaginative ways. So we rounded up five impactful examples to get the juices flowing.
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Reddit’s Digital Crystal Ball Holds the Answers at CES 2023
Reddit has a treasure trove of community data that helped inform its Future Tellers experiential space, which illustrated to potential brand partners the benefits of engaging with the social network’s early-adopter audiences and their proclivity to predict the next big thing… Read more. |
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'Epic and Premium': Inside the Global 'Rings of Power' Tour
“The Rings of Power” has already taken the throne as Prime Video’s most successful original show. So we took a deep dive into how the brand built buzz for the fantasy series with a dynamic tour that incorporated the local culture in each market and redefined the red-carpet event… Read more. |
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On the Air: How SXM Media Passed the Mic to Female Execs
SXM set up shop in The Female Quotient’s Equality Lounge at CES with a podcast studio where it hosted recordings of Pass the Mic, which aims to amplify the voices of female leaders in business. The strategy was built to give the platform “more legs” while engaging advertisers… Read more. |
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Culinary Forecasts Call for Spice with a Side of Upcycling
Hey, good lookin’. Here’s what’s cookin’ among F&B trends according to annual reports from the National Restaurant Association and McCormick & Company: globally inspired sammies and salads, "chicken sandwiches 3.0," Southeast Asian flavors, zero waste and a lot of heat… Read more. |
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Hosting a Valentine's Day Event? Five Ideas Worth Stealing
There’s still time to give your Valentine’s Day experiences a little extra "ooh la la" and we rounded up five engagements worth adding to the mix this year—like digital love notes, anti-romance swag swaps and warming lounges—all inspired by brands like Godiva and Snuggle… Read more. |
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| Contact us: |
| Kait Shea, Editor, [email protected] | Alex Chung, Sales Manager, [email protected] |
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