The first corporate keynote at Sphere during HPE Discover this June is making headlines. In the event marketing industry, corporate ceos are rock stars, but thanks to the p.r. star power of Sphere, a b-to-b conference is enjoying a “sold-out concert tour” treatment.

As an event marketing agency leader, you’re in the business of trailblazing—whether it’s uncovering new opportunities for growth, making strategic investments in service offerings, transforming your culture, or, leading your clients into new (and bright) territory. At Event Marketer, we believe the agency community deserves a landing point for connection and conversation on all of the above.

Which brings us to our new quarterly Agency Leader newsletter. Here, we’ll bring to life critical conversations we have with event agency executives on business trends, growth strategies, client retention, driving innovation and creating business value. And between issues, we’ll feed you agency Q&As, case studies and ideas from fellow agency leaders under a new Agency Life channel at eventmarketer.com.

Get some of the last tickets now on sale for next month’s Experiential Marketing Summit, taking place April 24-26, at the MGM Grand Las Vegas. (And when you do, reserve a seat at a small-group Agency Forum Peer-to-Peer Luncheon for agency executives. Request your invitation here.) Enjoy the issue, and rock on.

–Rachel Boucher, Head of Content, Event Marketer
(Submit your agency news and ideas here)

Lime Media + Turtle Transit = The Ultimate Agency Partner

In a deal that officially creates the event industry’s largest mobile marketing partner, Lime Media has acquired award-winning mobile builder Turtle Transit. The combination of Lime—known for its speed, efficiency, quality work, and fleet of 175 mobile vehicles—and Turtle, one of the most creative custom mobile vehicle design shops of the last 20 years, will provide clients with turnkey scale, more creativity, and additional services. Learn about Lime here.