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08.28.14

B-TO-B EVENTS

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EVENT TECHNOLOGY

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An Access Intelligence Publication

Inside Coke's Crowdsourced World Cup Flag The opening ceremonies at the FIFA World Cup are traditionally non-commercial, but Coca-Cola managed to leave its mark on the field with a flag made from 3.5 million images, including 223,206 fan-submitted photos from 207 countries. The scoop on the concept, design process and how this campaign spoke to a global audience. MORE

Holograms, Rally Cams And A Text Cafe American Express is continuing the push to bring high-tech experiences to its sporting activations with tennis fan at the US Open. MORE

How Nespresso Is Invading Coffee Hour The coffee market is competitive, but Nespresso brewed up some strong brand affinity by serving up more than 350,000 free cups. MORE

Brisk Shoots Hoops With 7-Eleven Brisk and partner 7-Eleven this summer hosted three slam-dunk competitions in three markets that offered a little neighborhood flavor. MORE

Mattel Treats Kids To Target Practice What's the best way to win over kids? Let 'em play. How Mattel Canada kept a new "blaster" product experience low-tech, yet engaging. MORE