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Xfinity’s Couch-To-Concert Strategy For Swifties
As lead sponsor of the U.S. leg of Taylor Swift’s The 1989 World Tour, Xfinity, Comcast cable’s residential service brand, is activating touchpoints designed to deliver fans exclusive content on-site as well as at home. That means customized Swift audio, surprise-and-delight strategies on-site at concerts in select markets, and an On Demand content library that is giving Comcast and Xfinity important insights on customer preferences. Bad blood? We think not. MORE
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 Mud Runners Shower En Masse
Delta Faucet delivered a much needed service to mud runners taking part in the Warrior Dash—a shower. But this was no ordinary shower.MORE |
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