| Durable products are having their moment. An iPhone passed the ultimate drop test, having been found intact after falling 16,000 feet from an Alaska Airlines plane. And let’s not forget the Stanley cup that survived a car fire; the brand gifted the user a new Mazda! lorem ipssum |
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| Uber took over the Oculus in New York City with a Go-Get exhibit made up of six colorful vignettes that stood out from the structure’s white, clean design. Participants could press buttons, spin light boxes and slide scales… Read more. |
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“We just want to get our product in front of consumers and get them trying it. What we’re trying to do with Bottle Lotto is remind consumers that we’re not just Pepsi. We have a great variety and portfolio of beverages for people to try this summer and keep them coming back.”
–Greg Herman, Senior Marketing Director-PBNA Portfolio Marketing, PepsiCo |
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Test Scheduled Post
We might thank Barbie for the shift from sad beige to unabashedly bold color play over the past two years. The practice has been seeping into every corner of the event landscape, most interestingly in business…… Read more. |
Crafted for the C-Suite
More b-to-b event marketers are focusing on an additional audience to engage—one that is not always strategized for, but that can make an impact on how events are perceived and supported, as well as on the…… Read more. |
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