| Experiential marketing is officially coming to prime time. NBC has announced a new reality competition series, "On Brand with Jimmy Fallon," that has contestants creating real "high-profile" marketing campaigns for real companies, complete with "unbelievable activations." We'll all be watching. |
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| When coffee chains began promoting pumpkin spiced lattes and other fall drinks in August, spiked coconut water brand SUNBOY fired up a glass-walled truck and invited New Yorkers to jump on board, pick up a sledgehammer and literally smash pumpkins while a "Save Summer SmashCam" caught all the action… Read more. |
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“I'm a big believer in the creativity that can come out of a forcing mechanism. And if you think about it from artistic terms, some amazing art has been built over the years when people were forced into a situation and then were able to generate something transcendental out of that.”
–Peter Lewis, Head of Partnerships, SXSW |
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Experiential Marketing Month: This October, get ready for 31 days of live and digital experiences. The monthlong schedule includes full-day “Trendwatch” seminars; casual meetups; and 12 digital learning modules, panels and conversations streamed online. Learn more and register.
The Best Event Designs: The call for entries is now open for the 2025 Experience Design Awards, which recognize outstanding event design, innovation and environmental creativity across consumer activations, b-to-b events and trade show exhibits. The regular deadline is Oct. 17. Submit your entry. |
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