| Back in 2023, we polled the events community to see where they stood with AI, and at the time, 86 percent said they were not actively using it, even though 75 percent said they believed AI would change the course of events. We’re now checking back in with a new pulse survey. Share your anonymous response to six AI-related questions here. |
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| As part of its “Wet Girl Summer” campaign, women’s health brand O Positiv hosted a block party-style activation in New York City focused on destigmatizing vaginal health. Through a 12-foot-tall pink vagina installation, attendees entered a high-energy environment offering photo ops, swag and product booths… Read more. |
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“We’re starting to lean into a new creative direction and more humor and more fun, but it still all ladders up to: Everybody’s welcome here, salty or otherwise.”
–Steven Saenen, Category President-Savory Snacking, Mondelez |
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Partner Content
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Light Up Your Brand with Mobile Billboard LED Trucks
In a world where brand visibility is everything, Lime Media leads the charge with bold experiences—powered by the impact of our LED billboard trucks. We own & operate 75+ trucks hubbed around the nation and ready to put your message in motion, lighting up streets and stopping traffic with measurable impact. Read more.
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Experiential Marketing Month: We’re less than a month away from our first Trendwatch seminar, taking place on Oct. 1 in L.A. The full-day, in-person event will cover trends, advice, metrics, tech stacks, planning and more, in addition to offering the opportunity to connect with event professionals from your region. Learn more and register.
The Best Event Designs: The call for entries is now open for the 2025 Experience Design Awards, which recognize outstanding event design, innovation and environmental creativity across consumer activations, b-to-b events and trade show exhibits. The regular deadline is Oct. 17. Submit your entry. |
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