| Durable products are having their moment. An iPhone passed the ultimate drop test, having been found intact after falling 16,000 feet from an Alaska Airlines plane. And let’s not forget the Stanley cup that survived a car fire; the brand gifted the user a new Mazda! lorem ipssum |
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| The FIFA Women’s World Cup is just around the corner, and e.l.f. Beauty is laying the groundwork with an activation fueled by women’s soccer culture, including a fit-check Tunnel Walk and a “Glow For Glory” wall… Read more. |
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“Even though our app is a shopping app, we made it part of the experience, and it enhanced it. So, brands doing events, I would highly recommend having some kind of mobile interaction.”
–Rodney Mason, CMO, Minty |
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Partner Content
BEYOND BOOKING: 12 INSIGHTS ON CURATING THE RIGHT TALENT FOR B2B EVENTS
Talent booking isn't just about big names — it's about the right fit. In this free guide from LEO Events, agents and brand-side marketers share what really happens before a deal is signed, how to match talent to your audience, and the decision framework top producers use to get it right every time. Download the free guide here. |
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Experience Design Awards Now Open: The Experience Design Awards recognize outstanding event design, innovative experiential builds and environmental creativity across a variety of consumer activations, b2b events and trade show exhibits. Brand-side judges will name the winner for each category, as well as honorable mentions. Enter now.
2026 Fab 50 Partner Showcase: Get to know the fabrication experts featured in our Fab 50 partner content through executive Q&As, in-depth profiles, case studies and contributed columns. Learn more. |
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