| Glasses weren’t exactly clinking at Stella Artois’ rooftop bar activation at the French Open—because they weren’t glass at all. In an ode to the tennis tournament’s iconic red clay courts, the brand engineered every touchpoint, chalices included, at its Clay Bar using the very same material. (And don’t worry, attendees swapped their own footwear for a custom pair of Lacoste sneakers at the door.) |
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| Ahead of the new “Masters of the Universe” film release, superfans and creators embarked on a “hero’s journey” inside a largescale replica of the planet Eternia spanning eight in-world environments and a personalized passport… Read more. |
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“We are very intentional on building programming that is inclusive—young, old, male, female, whatever ethnicity you come from. We're not excluding anyone.”
–Katja Lindemann, Head of Brand Activations and Sponsorships, Audible |
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