EventMarketer Sizzle: Your Biweekly Feed of All Things Experiential
06.13.25
In the age of AI trickery, those who spotted DoorDash’s “BagMobile” online may have brushed it off as a digital hoax, but people on the streets of Miami saw the larger-than-life food delivery bag on wheels with their own eyes. Chicagoans—your city’s up next.
📷 Photo of the Week
 
 
At this year’s Gov Ball Music Festival, Kiehl’s not only became the first-ever beauty brand to sponsor a stage at the show, but activated an eye-catching, retro SPF Remix Booth. Attendees could stop by to snap photos of music-themed installations, get free skincare analysis and score giveaways… Read more.
🗨️ Insight of the Week
 
“This event, from the beginning, has been about our outdoor community. The origin of it and our first priority was, and remains, to serve the community in a way that we believe will be good business.”
–Chris Jerard, VP-Marketing and Executive Festival Director, Outside Festival
Festival Sponsorships
Gov Ball: Activations from 7-Eleven’s Slurpee Street to Smirnoff’s Flavor Fair
More than 30 brands arrived in NYC to activate at The Governors Ball music fest, with experiences spanning drone shows, fashion showcases, sampling and beyond… Read more.
Events for Students
Coffee Candy Brand Kopiko Fuels Gen Z Love With a Gas Station Takeover
Kopiko set its sights on UCLA and the college demographic with a gas station takeover—a hot 2025 event trend—to fuel up students with coffee and gas during finals week… Read more.
Marketing News
The Brief: Summer Fridays' Sweet Shoppe and Heineken's Fake Workshops
This week’s hot topics in experiential marketing span Heineken's faux team-building workshops, Summer Fridays' Pink Guava Sweet Shoppe and Aperol's fleet of waiters… Read more.
Hot Properties
How, and Why, Brands are Investing in Tier-two Music Festival Sponsorships
The festival landscape is shifting as fans flock to more genre-specific and niche shows, and the brands that follow are reaping the benefits of working with smaller properties… Read more.
Ideas
From Mobile Studios to Popcorn and Parkour: 5 Ideas for Upfront Experiences
For many brands, the annual Upfronts provide an opportunity (or an imperative) to break away from a traditional presentation format and lean into something experiential… Read more.
💡 ICYMI Last Week
 
✉️ Contact Us
 
The Sizzle is produced by Event Marketer, the industry’s largest information resource on experiential marketing. Learn more.
 
Send story ideas and news to: Juanita Chavarro Arias | jchavarro@accessintel.com
For ad and lead-gen opportunities: Alex Chung | achung@accessintel.com
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