Promo for Warner Bros. Pictures’ upcoming “F1” movie reached a fever pitch when the star of the film, Damson Idris, arrived at Monday night’s Met Gala in a Tommy Hilfiger-branded race car and then walked the carpet in a bedazzled racing helmet and race suit—before ripping it open to reveal a three-piece red suit underneath. Showstopping. |
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LEGO put a unique spin on the Drivers’ Parade ahead of the Formula 1 Miami Grand Prix by providing all 10 teams with their own fully drivable, custom LEGO big build cars, each made of nearly 400,000 bricks… Read more. |
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“We’re actually getting [press] either behind the wheel, or certainly in the passenger seat of a car, and having them experience something that, frankly, very few people get to ever do, and that makes the story that they then are able to tell on our behalf far richer.”
–Jay Ward, Director-Global Communications, Ford Performance |
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Send story ideas and news to: Juanita Chavarro Arias | [email protected]
For ad and lead-gen opportunities: Alex Chung | [email protected]
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