EventMarketer Sizzle: Your Biweekly Feed of All Things Experiential
05.09.25
Promo for Warner Bros. Pictures’ upcoming “F1” movie reached a fever pitch when the star of the film, Damson Idris, arrived at Monday night’s Met Gala in a Tommy Hilfiger-branded race car and then walked the carpet in a bedazzled racing helmet and race suit—before ripping it open to reveal a three-piece red suit underneath. Showstopping.
📷 Photo of the Week
 
 
LEGO put a unique spin on the Drivers’ Parade ahead of the Formula 1 Miami Grand Prix by providing all 10 teams with their own fully drivable, custom LEGO big build cars, each made of nearly 400,000 bricks… Read more.
🗨️ Insight of the Week
 
“We’re actually getting [press] either behind the wheel, or certainly in the passenger seat of a car, and having them experience something that, frankly, very few people get to ever do, and that makes the story that they then are able to tell on our behalf far richer.”
–Jay Ward, Director-Global Communications, Ford Performance
Sports Sponsorship
Alo, LEGO, Liquid I.V. and More Pull Out All the Stops for the Miami Grand Prix
Formula 1 took Miami by storm, with 275,500 fans in attendance. Brands got in on the race action with trackside activations, from wellness escapes to three-story barsRead more.
Festival Sponsorships
Stagecoach 2025 Experiential: Canteens, Styling Saloons and Boot Bars
Following two pop-filled weekends of Coachella, it was country music’s time to shine at Stagecoach. Brands like e.l.f. and Malibu Rum helped attendees go full glam… Read more.
Launch Strategies
Ford Performance’s Season Launch Brings Stakeholders to the Speedway
Across a two-part event in Charlotte, NC, Ford leaned into a “show, don’t tell” mentality designed to captivate press, racing teams, fans, dealers and employees… Read more.
Marketing News
The Brief: Gran Centenarios Gringo Test and AMCs Walkers in NYC
This week’s hot topics in experiential marketing cover Gran Centenario’s “Ungringo Your Cinco” campaign, Truly’s Unruly Lemonade Stand-Up, and AMC’s roaming zombies… Read more.
Partner Content

Discover Industry Trends: Exclusive Mobile Marketing Workshop
Missed seeing Netflix’s Spellbound Monster trucks at EMS? See them in person at Lime Media’s HQ in Dallas! Join leading agencies and brand-side marketers for a deep dive into creating iconic 3D mobile marketing vehicles. This is an exceptional opportunity for your team to gain valuable mobile vehicle insights while discovering new ways to elevate your experiential campaigns. Register here—and learn more about the industry’s most innovative vehicles here.

Spotlight
B-to-B Dream Team 2025: Meet Pedro Chira of Circle
How do you create IRL events in a digital, crypto-focused industry? That’s the question that keeps things exciting for Pedro Chira, director-global field marketing at Circle… Read more.
💡 ICYMI Last Week
 
📌 EM Updates
 
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✉️ Contact Us
 
The Sizzle is produced by Event Marketer, the industry’s largest information resource on experiential marketing. Learn more.
 
Send story ideas and news to: Juanita Chavarro Arias | [email protected]
For ad and lead-gen opportunities: Alex Chung | [email protected]
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