EventMarketer Sizzle: Your Biweekly Feed of All Things Experiential
05.30.25
Just after a historic stoop in Manhattan’s Upper East Side went viral on TikTok for its arrangement of Lego flowers, the New York Botanical Garden opened a Lego Botanical Garden Pop-Up this month, celebrating the brands floral collection. The three-weekend event featured a flower truck, Lego-themed garden displays and a make-and-take station, where attendees built Lego roses, floral hearts and sunflowers.
📷 Photo of the Week
 
 
Uber took over the Oculus in New York City with a Go-Get exhibit made up of six colorful vignettes that stood out from the structure’s white, clean design. Participants could press buttons, spin light boxes and slide scales… Read more.
🗨️ Insight of the Week
 
“To be able to see these trucks on the road really feels like a big statement. They have a behemoth presence.”
Melissa Gouda, Marketing Manager-PBNA Portfolio Marketing, PepsiCo
Mobile Tours
PepsiCo Bottles up Lottery Luck with its Summer Tour
Two PepsiCo-branded armored trucks are on the road for the brands Bottle Lotto campaign, inviting consumers to scratch off digital lottery cards for a chance to win prizes… Read more.
Launch Events
Uber's New App Features Come to Life at a Playful Pop-up
In honor of its fifth annual Go-Get product event, Uber went big with a three-day consumer activation that took inspiration from game shows and hands-on museum exhibits… Read more.
Mobile Tours
I Love Growing Marijuana and Leafly's Tour Sparks More than Connections
Across six cities, the Home Grow Tour featured a blend of expert-led grow classes, wellness workshops, cannabis cooking demos, hikes and performances… Read more.
Marketing News
The Brief: Oscar Mayer's Wienie 500 and Tanqueray's Wall Street Moment
This week’s hot topics in experiential marketing cover the Wienermobiles race at the Indy 500, a Tanq Holiday at the NYSE and stroller valets at ByHeart’s Mini Mart… Read more.
Spotlight
B-to-B Dream Team 2025: Meet Adele Bencsik of Red Bull Canada
Adele Bencsik is “someone who’s always up for a challenge,” and in her career from Toys“R”Us to now Red Bull, she’s dedicated herself to learning the business inside out… Read more.
💡 ICYMI Last Week
 
✉️ Contact Us
 
The Sizzle is produced by Event Marketer, the industry’s largest information resource on experiential marketing. Learn more.
 
Send story ideas and news to: Juanita Chavarro Arias | jchavarro@accessintel.com
For ad and lead-gen opportunities: Alex Chung | achung@accessintel.com
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