| DC Comics is partnering with Gaylord Hotels this summer to bring superhero experiences to life. At check-in, guests will receive a hero’s badge and, throughout their stay, will have access to themed events, including poolside trivia, scavenger hunts, character meetups, training challenges and light shows. We’ll be looking for the code word to unlock the DC Super Secret Menu of hero-inspired cocktails. |
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| Exhibitors at the New York International Auto Show transported attendees to outdoor settings through immersive signage and themed flooring to show off vehicles’ terrain capabilities and tell product stories… Read more. |
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“We have quite a few different variants, flavors, colors and identities, so one thing we worked hard on recently is anchoring back to our key brand assets and not losing sight of those. Purple is a color that’s very much tied to royalty, tied to our brand name, and is one that we own and want to continue to own through and through.”
–Hadley Schafer, VP-Crown Royal, Diageo |
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