Event Marketer Sizzle: Top Experiential Marketing Stories of the Week
03.27.26
Ahead of the world premiere of the “Hannah Montana 20th Anniversary Special,” fans got the party started at The Grove’s pop-up that brought to life the “Best of Both Worlds,” reimagining Hannah’s legendary closet with Maybelline glam stations, photo ops, product samples and costume displays. This weekend, the immersive closet is headed to NYC, and sweet niblets, fans (like us) are eating up the Disney throwbacks.
📷 Photo of the Week
 
 
Inside a glass-domed penthouse, the Cîroc Athletic Club hosted a pickleball tournament where influencers and content creators went head-to-head for prizes. Attendees also enjoyed themed Cîroc cocktails and mini golf… Read more.
🗨️ Insight of the Week
 
“If it hasn’t been done before, somebody eventually is going to do it, so why not us?”
–Jessica Lanzon, Director-Partnerships and Events, First Round Collective
Behind the Lens
How Sony’s Creative Space Tour Acts as a Continuous Feedback Loop
The brand team takes us inside its now traveling demo studio, which is connecting passionate users and product experts in some unexpected places across the country… Read more.
Talk of the Town
Neutrogena Creates an IRL Roadmap for Adulting
Plenty of product launches are straightforward, but with a new adult acne line that is pushing skincare into new territory, Neutrogena had to be methodical with Adulthood USA… Read more.
A Little R&R
Why the Cîroc Athletic Club is Tapping into Pickleball, Dance and More
The brand’s experiential platform brings together sports, fashion and culinary culture to create a country club-inspired space of “luxury leisure.” Next up, IDL, F1 and World Cup… Read more.
Trend of the Week
No Longer Static, Billboards are Stopping Passersby with Stunts
From scratch-and-sniff elements to real waterfalls, billboards are becoming dynamic roadside experiences. Done right, they’re approachable, efficient and primed for sharing… Read more.
Marketing News
The Brief: Bravo's Garden Party, SEPHORiA and Garnier's Diamond Bar
This week’s hot topics in experiential marketing cover SEPHORiA 2026’s beauty multiverse, KASSO Fest Skate & Sound and BET x Peloton’s “We Got You, Sis”… Read more.
💡 ICYMI Last Week
 
📌 EM Updates
 
Last Call for Ex Awards: There’s still time! Submit your events, trade show booths, integrated live campaigns and more into the Ex Awards, celebrating the best in brand experience. New for 2026, alongside our winners, we’ll also be recognizing select campaigns with Honorable Mentions. Finalize your entries by 11:59 p.m. ET tonight.
✉️ Contact Us
 
The Sizzle is produced by Event Marketer, the industry’s largest information resource on experiential marketing. Learn more.
 
Send story ideas and news to: Juanita Chavarro Arias | jchavarro@accessintel.com
For ad and lead-gen opportunities: Jon McLoughlin | jmcloughlin@accessintel.com
Subscribe to Event Marketer | Find New Partners in The Event RFP Superbook

Facebook Twitter LinkedIn YouTube Event Marketer