| Nintendo launched the Animal Crossing: New Horizons Aquarium Tour last week in Orlando, and the fan response was overwhelming. Attendees waited hours in line to snap a picture with character Tom Nook, but the fan consensus on TikTok was that it was well worth it. Expanding to aquariums in California and Texas this week, the experience includes themed signage for exhibits, presented by Blathers, the video game’s owl museum curator; photo ops; meet-and-greets; and exclusive merch. |
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| During NBA All-Star 2026 weekend, DoorDash brought to life its “In Your Bag” campaign with The Bag Lab customization experience, housed inside a giant version of its signature red to-go bag… Read more. |
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“We brought our own production crew, and one thing we noticed was that people on tour and attendees in the aisle would stop and take a listen when they saw a camera and a boom mic.”
–Todd Fairbairn, Head of Marketing and Brand, Emotiv Mobility |
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| Ex Awards Judging Panel is Set: This week, we announced the nine brand-side marketers who will be judging the 2026 Ex Awards. Meet the judges, and review the 30 categories that celebrate the best in brand experience, from events and trade show booths to stunts, pop-ups and beyond. New for 2026, alongside our winners, we’ll also be recognizing select campaigns with Honorable Mentions. The deadline is March 13. Submit your entry. |
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