| Ahead of season two of “Percy Jackson and the Olympians,” Disney erected a digital billboard that included a real-deal waterfall feature—and the internet lapped it up. The Hollywood-based installation simulated ocean waves when the tentacle of an on-screen sea beast periodically “cracked” the billboard’s display. A ground-level pool collected the running water. Reminds us of the Percy Jackson Diner at Comic-Con… |
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| All aboard the Audible Express! The sold-out, vintage steam train at Sydney Central Station, a replica of the Hogwarts Express, welcomed 900 consumers who were transported into scenes from Audible’s “Harry Potter” audiobooks… Read more. |
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“The teams that I have here are genuinely ‘Harry Potter’ fans… And you can tell right away when somebody isn’t. So that is absolutely critical… You have to be fan-first.”
–James Finn, Global Head of Brand and Content Marketing, Audible |
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Ex Awards Now Open: Enter your events, trade show booths, integrated live campaigns and more into the Ex Awards, celebrating the best in brand experience. New for 2026, alongside our winners, we’ll also be recognizing select campaigns with Honorable Mentions. Submit your entry.
EMS 2026 Keynote Announcement: Monique Ruff-Bell, chief program and strategy officer at TED, is joining Experiential Marketing Summit 2026 for a main stage keynote, where she will delve into TED’s event portfolio and explore how brands can create impactful connective tissue between their experiences and audiences. The complete EMS 2026 agenda will be announced in January. Lock in ultra-early-bird rates today. |
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