EventMarketer Sizzle: Your Biweekly Feed of All Things Experiential

11.21.25

Bloomingdale’s and Burberry tapped Raye to help unveil their NYC holiday window displays and ring in the festive season. Hundreds of fans lined 59th Street to catch the mini-concert, featuring the British singer’s new song “Where Is My Husband!” and Christmas classics. Her backup singers donned Burberry scarves, of course.

📷 Photo of the Week

“Wednesday” is alive at Netflix House Philadelphia. The immersive experience invites attendees into the Nevermore Academy for the annual Eve of the Outcasts Festival, where they can discover games, easter eggs and surprises… Read more.

🗨️ Insight of the Week

“Almost every partner that we have has a commerce-enabled experience so that attendees can shop what they’re seeing.”
–Sari Feinberg, SVP-Marketing and Creative Partnerships, NBCUniversal

Field Report
Everything We Experienced at the Newly Opened Netflix House Philadelphia
Tucked inside a mall sits a vibrant playground themed to Netflix’s most beloved IP. Games, f&b, quests and merch transport fans into settings from their favorite films and series… Read more.

Fan Conventions
NBCUniversal Pulls Back the Curtain on BravoCon's Brand Partnerships
Beyond the spicy panel moments that emerged at BravoCon 2025, 22 brand partners were on full display in Vegas, popping up show-themed activations and talent-led events… Read more.

Field Report
Sights, Sounds and Scents from IAAPA Expo, the Attractions Industry’s Show
This week, 40,000 professionals are taking over Orlando’s convention center, exploring a show floor full of rides, slides, inflatables and more. We recap the top experiences… Read more.

Marketing News
The Brief: Hidden Valley's Tiny Eatery and Voodoo Ranger's Tallboy on Wheels
Hot topics in experiential from this week cover Hidden Valley Ranch’s micro-restaurant, Voodoo Ranger’s “Empty the Tanker” campaign and a docudrama-themed cathedral… Read more.

Partner Content

Level Up Your Brand Strategy: The Power of Experiential Marketing
Marketing is evolving. Brands are paying attention. Discover why experiential marketing is recognized as a key element to building customer relationships and the success that follows. Read more.

Employee Engagement
How Ford is Rallying Internal Stakeholders Around Community Causes
To ensure employee-dealer partnerships thrive, Ford hosts a variety of events throughout the year, designed to strengthen bonds and positively impact local communities… Read more.

💡 ICYMI Last Week

📌 EM Updates

First EMS 2026 Keynote Announced: Jimmy Knowles, Canva’s global head of experiential, is joining Experiential Marketing Summit 2026 for a keynote fireside chat, where he will unpack how the brand’s experiential marketing philosophy fuses creative freedom with strategic clarity to drive lasting impact. The complete EMS 2026 agenda will be announced in January. Lock in ultra-early-bird rates today.

✉️ Contact Us

The Sizzle is produced by Event Marketer, the industry’s largest information resource on experiential marketing. Learn more.

Send story ideas and news to: Juanita Chavarro Arias | jchavarro@accessintel.com
For ad and lead-gen opportunities: Jon McLoughlin | jmcloughlin@accessintel.com

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