EventMarketer Sizzle: Your Biweekly Feed of All Things Experiential
11.07.25
Pick a card, any card. Actor Jesse Eisenberg surprised New Yorkers with two impromptu magic shows, where he performed card tricks alongside magician Noah Levine. Fans gathered at Hudson Yards and Tompkins Square Park to witness the magic first hand. Eisenberg then revealed that the cards used for the tricks were actually tickets to an advance screening of “Now You See Me: Now You Don’t,” and fans went wild. Those who didn’t score one received swag as a consolation prize.
📷 Photo of the Week
 
 
In four locations along the TCS New York City Marathon route, Openigloo activated a guerrilla campaign anchored by handmade, rental-humor-themed signs that captured the challenges of securing a decent place to live in NYC… Read more.
🗨️ Insight of the Week
 
“The marathon is just one of these moments in a New Yorker’s life where, no matter where you’re from, which neighborhood, what social structure, you were there and you felt this celebration.”
–Lidor Bar David, Co-founder and CMO, Openigloo
Guerrilla Marketing
Openigloo’s Humorous Campaign Stays the Course at the NYC Marathon
The TCS New York City Marathon presented a prime opportunity for rental platform Openigloo to interact with renters, boost awareness and get playful with signage… Read more.
Trade Shows
Inside Money20/20 USA 2025: How Fintech is Evolving in an AI-driven World
In Las Vegas, Money20/20 USA 2025 marked a turning point for the fintech industry, moving from exploration to execution. Brands put forward AI, merch and juice bars… Read more.
Video Series
10 Minutes With... Sam Hovick, Brand Manager at Skippy Peanut Butter
Watch our interview with Sam Hovick of Skippy Peanut Butter, as he talks about how the brand leveraged tailgating at college campuses with the Skippy Crushin’ It Tour… Read more.
Marketing News
The Brief: Group Chat Bars, Bodega Raves and Credit Wreckers
Heineken transformed a bar into a physical expression of a group chat’s inside jokes. Also in this edition, Tequila Cazadores’ Bodega Raves, “Give an e.l.f.” and Manor Place… Read more.
Partner Content
Light Up Your Brand with Mobile Billboard LED Trucks
In a world where brand visibility is everything, Lime Media leads the charge with bold experiences—powered by the impact of our LED billboard trucks. We own & operate 75+ trucks hubbed around the nation and ready to put your message in motion, lighting up streets and stopping traffic with measurable impact. Read more.
People
The 2025 Watchlist: Celebrating 24 Event Marketers Changing the Game
We spent the past few months scouring the industry for the event marketers making the biggest impact this year. Meet the honorees influencing experiential’s next chapter… Read more.
💡 ICYMI Last Week
 
📌 EM Updates
 
EMS Registration is Now Open: The Experiential Marketing Summit is returning to MGM Grand Las Vegas, May 18-20, 2026. The ultimate three-day conversation for event and trade show marketers, EMS features breakout sessions, deep-dive workshops and keynotes led by brand-side event executives, as well as a Hall of Ideas presenting the latest industry innovations. Lock in ultra-early-bird rates today.
✉️ Contact Us
 
The Sizzle is produced by Event Marketer, the industry’s largest information resource on experiential marketing. Learn more.
 
Send story ideas and news to: Juanita Chavarro Arias | jchavarro@accessintel.com
For ad and lead-gen opportunities: Jon McLoughlin | jmcloughlin@accessintel.com
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