| Durable products are having their moment. An iPhone passed the ultimate drop test, having been found intact after falling 16,000 feet from an Alaska Airlines plane. And let’s not forget the Stanley cup that survived a car fire; the brand gifted the user a new Mazda! lorem ipssum |
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| Whirlpool teamed up with the Premier Lacrosse League to bring “Lacrosse After Dark: Blue Light Edition” to Pier 17 in New York. The event launched with a glowing matchup between the NYPD and FDNY lacrosse teams… Read more. |
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“I like to start with two goals: a needs goal, what you need to accomplish to break even at your trade show, and a wants goal, which is like your shoot-for-the-moon goal. If anything was possible, what would make you feel proud of your participation in an event?”
–Robyn Davis, Author of “Exhibit Smarter” |
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Partner Content
Turn Event Data Into Business Intelligence
Experiential spend is surging—but so are CMO expectations. See how GPJ built a portfolio-wide measurement methodology with IBM, helping brands set goals before the event, benchmark across activations, and turn data into a continuous learning loop. Discover the three key decisions driving smarter, more accountable experiential marketing… Read more. |
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EMS Registration is Open: Join your fellow creators of the brand experience at the Experiential Marketing Summit, as we celebrate its 25th anniversary in Las Vegas, April 27-29, 2027. Discover the latest event solutions, sharpen your strategy and stay ahead of what’s next. Register now to lock in ultra-early-bird rates.
Top Women Leadership Forum: Advance pricing for the Top Women Leadership Forum ends tonight. Taking place Nov. 4 at The Lighthouse at Chelsea Piers in New York City, the one-day forum is designed to celebrate, elevate and connect women in media, marketing and tech. Learn more. |
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